WARNING: This essay is not about your children or grandchildren. (I’m sure they are all adorable with their rosy cheeks and perfect manners.) This is about someone else’s children—youngsters who belong to your neighbor or your congressional representative or the toothless bag lady on First Street. So should you read this through and find yourself ready to reshuffle my teeth, take a deep breath and say to yourself, “This is not about my children.”
Our children reside in a hallowed domain that is protected from scrutiny by outsiders, regardless of how judiciously our concerns are framed, so to quote Betty Davis, “Fasten your seatbelts. It’s going to be a bumpy night.”
Several years ago, I taught a full load of communication courses at Washington State University, Tri-Cities. At Christmas my wife and I decided to invite fifty of my students to our home for a holiday celebration. We decorated the house, baked the cookies, made the punch, and carefully tailored the entertainment for the evening.
When the big day arrived, I was giddy with excitement. “This is going to be fun,” I chirped.
We pressed our pants, donned our Christmas sweaters, and waited with childlike anticipation. And waited…and waited. WE GAVE A PARTY AND NOBODY CAME. Not a soul. Nor was there a single regret spoken, telephoned, or emailed. We turned off the lights, sat in the dark, and breathed a long, sorrowful sigh. How much did it hurt? You remember the pain of being turned down for a date in high school? Multiply that by fifty.
After the forsaken Christmas party, I started to notice evidence of a curious cultural change. There was the teenage girl whose telephone answering machine bleated, “Leave your message. Maybe I’ll call you back, but only if it’s important to me.” Then there was the youngster who posted on Facebook, “Not everyone can be a princess; someone has to applaud when I walk by,” a sentiment that received two hundred “likes” in the first day. Then I noticed the young professional athletes—heroes to our kids—who strutted like spring chickens and pounded their chests with every slam dunk or crushing tackle.
What was going on? I seemed to be witnessing a national epidemic of self-absorption. Was it true? Or was I just being hypersensitive?
To test my theory, I began examining all corners of our culture. I saw how businesses and even governmental agencies were responding to this new ethic. In 1995 Prudential changed their venerated slogan, “Get a Piece of the Rock,” to “Be Your Own Rock.” Burger King followed one ego-centric slogan, “Have It Your Way,” with another: “Be Your Way.” Then in 2001 the United States Army adopted the bewildering motto “An Army of One.” Huh?
Now, with more votes being cast for contestants of American Idol than for the President of the United States, it is not surprising to see more businesses catering to young egos. For example, take a look at a booming enterprise called “Celeb-4-a-Day.” For only $3,000 you can experience a celebrity’s life for two action-packed, heart-pounding hours. The package includes six personal paparazzi, one bodyguard, one publicist, one limousine, and your own magazine cover.
Then I examined the research. In 2008 the Journal of Personality published a twenty-seven-year study that reviewed the rise in narcissism for over 16,000 college students. Their findings were dramatic: Within two decades, self-reported scores on narcissism rose by 30 percent. To give you some perspective, narcissism in our country is rising at the same alarming rate as obesity.
In 2003 the Journal of Personality Assessment looked at over 1,200 responses on a respected personality inventory (MMPI) over a four-decade period. In 1950 only 12 percent of the teenage respondents agreed with the statement “I am an important person.” By 1989 an astounding 80 percent agreed with the assertion.
Some might argue, “Come on, Allen, what’s wrong with that? Our young people should think they are important.”
The problem is that the pendulum has swung so far that “feeling important” has evolved into self-absorption, entitlement, and, particularly troubling, low empathy. For example, in a longitudinal study with nearly 14,000 college students, scores on empathy spiraled downward by 48 percent from 1980 to 2010.
As a darker example, consider the words of Eric Harris, one of the eighteen-year-old shooters in the 1999 Columbine High School massacre: “Isn’t it fun to get the respect we’re going to deserve?” Empathy: Zero. Narcissism: Off the chart.
What is the source of this spike in narcissism and free fall in empathy? In the 1960’s and 70’s educators and pop psychologists preached that a child’s fragile self-esteem needed to be continually exalted. Parents were counseled to teach their children that they were “special” and that they could do “whatever they wanted.” Because children were then (as they are now), our most treasured resources, we embraced that doctrine like the frenetic fans of reality TV. Meanwhile, our children took the message to heart—one four-year-old girl in a frilly blue-satin dress telling me, “I can do whatever I want, because I’m a princess.”
Self-esteem is one thing, but we have gone too far. For example, out of the fear of bruising a child’s ego, we have redefined the meaning of excellence. According to the UCLA Higher Education Research Institute, only 18 percent of American high school students earned an “A” average in 1968; by 2004 that percentage had skyrocketed to 48 percent. Meanwhile, SAT scores steadily decreased.
Finally, cross-cultural studies offer a good deal of insight into the questionable value of high self-esteem. For example, Asians score lower than Americans on self-report instruments measuring self-esteem and self-confidence. But how do Asians and Americans respond to academic challenges? It seems counterintuitive, but Asians buckle down until they get it right, while Americans tend to give up and select a task that is not so demanding. Jean Twenge, professor of psychology at San Diego State University and the author of Generation Me, put it this way: “True self-confidence comes from honing your talents, not from being told you’re great just because you exist.”
So here is my point (fawning mothers and fathers may want to look away at this point). Stop telling your children and grandchildren they are special and that they can do whatever they want. Instead, simply say, “Little darling, you are indeed special, but no more or no less special than any other person on earth. If you are going to make a difference in the world—or just a difference among the people you love—there is only one thing that will make that happen: Self-discipline. Now get on with it.”